Where's the Beef?

11/06/2009

This week, a flurry of snippets regarding the most recent of the odd vending machine ideas has cropped up.  Japan now has a hamburger vending machine.  In theory, it’s a great idea – get a fresh, hot burger, right when you want it, without waiting for it to be made.  

You want two of those?  You’ll have to wait.  This new hamburger vendor provides the sandwich freshly made by the guy behind the window, inside the restaurant.  If you want another, you have to wait for him to cook it and place it in the machine.  Or skip the middleman and just head inside the burger joint.

What will they come up with next?  I’m all for new ideas, but this could quite possibly be the most inefficient use of a vending machine.  Just point me to the nearest drive-thru.

christine.papesch@veii.com

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