Making Up Sales
12/10/2009Some consider Sephora a mecca of sorts for anything and everything beauty-product related. Not only does the store carry nearly every imaginable brand of cosmetic, but now the retailer is hocking some of the more popular items through – you guessed it – vending machines.
Now with locations inside many JC Penney stores nationwide, a test is being done vending products sold by the beauty giant in smaller locations unable to house a full Sephora shop. It will be interesting to see how sales fare, especially since one of the perks of the full store is the ability to test a product or scent before purchasing. But loyal followers may make, and keep, the machines popular, adding to the growing list of non-traditional vending items.
Just another way the vending machine is becoming more and more mainstream for higher ticket items.
christine.papesch@veii.com
