Location, Location, Location

06/15/2010

A blog post was forwarded to me by a colleague on vending machine locator services.  (Read it here.)  Not surprisingly, the author was dead-set against them. 

Back when I first started at VE, I asked one of my colleagues about these services, and whether they were used a lot.  In not so many words (actually, not so few words), I was told to run, don’t walk, away from them.  In a nutshell, I was told that they take the customer’s money, find as many locations as agreed, and hit the road.  Fair enough, but I wondered what they offered that someone couldn’t do themselves, since this little thing called “added-value” is usually what drives people to hire someone else to do something they could easily do themselves.  Let’s say, saving time, as an example.

My understanding is that locators might cut down on the grunt work, but in the end, their clients do not make nearly the profit they should, or could, be making, had they done their own research and taken the time to bid on locations prone to success.

I can’t say that I’ve ever personally encountered anyone who has had a personal experience regarding their dealings with using a locator, but if you ever have, I’d love to hear about it – good, bad, or indifferent.

christine.papesch@veii.com

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