Double Trouble?
04/16/2010This week, I’ve heard a lot of talk about the KFC Double-Down. Personally, it doesn’t sound that bad to me, but I also like the occasional pork rind or liver and onions, so I’m not as easily put off by different food choices as much of the company I keep.
In light of the new calorie-counting disclosures to be implemented in the not-too-distant future, I opted to look up how “bad” the Double-Down actually is. Truth is, it was not as bad as I had expected. The introduction of the Double-Down seems comparable to that of the Hardees Monster Thickburger: widespread disgust, but evidently, it sells, since it’s still on the menu. The new creation contains approximately one-third of the calories of the Monster Thickburger, though (around 500 versus 1300). To give an idea, the calorie content for the new bacon cheese sandwich with a fried (or baked) chicken bun is comparable to that of a Big Mac or a Hostess Cherry Pie. Not an everyday indulgence, but definitely something that someone may have a hankering for every now and then.
It will be interesting to see how displaying calorie-counts will change consumer behaviors. No doubt consumers may think twice about getting those 500 calorie sandwiches, but those who really want them already know, or at least should know, that those selections are not the healthiest on the menu.
